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@spudboy I asked myself a similar question some time ago.

I learned that "profit" isn't a top concern in a cooperative. "Surplus" is used to refer to money left over after expenses. It is typical to focus on some social goals rather than an internal aspect like profit. Not to say that coops ignore internal stuff, but that it's not the top priority.

It's difficult to shift thinking from "profitable company" to "sustainable cooperative", but this is the core of cooperative thinking IMO.