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ResearchBuzz: Firehose<p>Search Engine Land: As AI scraping surges, AI search traffic fails to follow: Report. “Google’s average search click-through rate (CTR) was 8.63%, according to the report. However, the CTR for AI search engines was 0.74% and 0.33% CTR for AI chatbots. That means AI search sends 91% fewer referrals and chatbots send 96% less than traditional search.”</p><p><a href="https://rbfirehose.com/2025/03/13/as-ai-scraping-surges-ai-search-traffic-fails-to-follow-report-search-engine-land/" class="" rel="nofollow noopener noreferrer" target="_blank">https://rbfirehose.com/2025/03/13/as-ai-scraping-surges-ai-search-traffic-fails-to-follow-report-search-engine-land/</a></p>