"We took a vote on whether to encourage retirement savings or have a certain office snack. The snacks won. This is why startups are awesome."
In 2001, our startup had to vote whether we wanted beef jerky snacks or 401k. We couldn't afford both. Jerky won.
We figured a happy team could outperform the tax benefit.
Startups aren't a bet on a market. Or a bet on investors. It's a bet on yourself.