@ntnsndr @Greg @samtoland why not both?
Nice to see the start.coop proposal. In some ways it reminds me of the Apache Incubator.
And as a newcomer to the Coop scene I'm happy that I'm independently reaching some of the same conclusions that the veterans here have.
One suggestion I can make as a newcomer: highlight how the product addresses the pains/gains for Communities. Demonstrate how and why the Coop structure is best for the skeptics.