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Christine Lemmer-Webber

But let's stay on this blog/search engine analogy for a while before we unpack what it means on a *technical* level, which is interesting. Let's analyze for the moment from a power dynamics level.

Building a web search engine is actually pretty easy these days, you can do so with off-the-shelf tools. And yet there are only a couple of search engines *really*, Google and Bing (DDG mostly uses Bing). And yet the information is right there. *Anyone* could run their own engine. Why don't they?