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"Alignment" is a big topic in management literature -- a business in which everyone is aligned with the mission/vision is more effective. Quantities of literature and countless workshops offer solutions to this problem. But typically profit maximization is assumed to be the fundamental goal (i.e., capital is the organizing principle). This does not serve everyone's interest. So alignment generates antagonism. Cooperative alignment starts with creative maladjustment to profit-maximization.

@Matt_Noyes I'm glad you brought this up. The profit motive - and knowing that most of the profits will go to people who are already rich - has been a demotivating factor for me in the work I've done for corporations.

@ND3JR I borrowed the point from @luisrazeto "Thinking of the objective of the solidarity enterprise in this way is crucial. It is not a matter of having a predefined objective, as in... a capitalist business [where] the predefined objective is profit maximization. This is surely the objective of the capitalist but others in the business may or may not be aligned with it For this reason capitalist businesses are often the scene of clashes of irreconcilable interests."
(Coming soon on GEO.coop)

@Matt_Noyes @ND3JR @luisrazeto

As a more broader shift in a society, we should seek to motivate people not by just equalising their opportunities to increase their position relative to others, but to give them equal opportunities to form mutually beneficial relationships.

I believe this will be also more psychologically beneficial and meaningful for most, or at least a lot, of people.

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