I analysed all tweets mentioning the words "credit union" and the names of any of the 4 big US banks during the last 3 months, there appears to be an interesting finding.

It turns out people are 176 times more likely to advocate moving from big banks to credit unions than they are to advocate moving from credit unions to big banks!

How can credit unions build on their cooperative advantage of being better able to turn their customers into advocates? Read to find out.

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